David McGarry
EVP of Digital
Profile
David McGarry
EVP of Digital
As a digital strategy leader at AIM, I specialize in building cutting-edge, data-driven marketing platforms that fuel client growth. Currently, I am directing the development of a proprietary DSP and DMP, engineered to precisely target in-market audiences in the automotive, legal, and other verticals—empowering brands to reach the right consumer at the right moment across their entire buying journey.
By integrating deep behavioral insights, custom bidding logic, and creative analytics solutions, I help partners maximize engagement and conversion while continually pushing the boundaries of what’s possible in programmatic advertising. My passion: translating complex data into streamlined, results-driven advertising strategies.
Resume
Resume
Experience
Automotive Internet Media
Executive Vice President, Digital Marketing Innovation
01.2018 - Present
• Spearheading the design and launch of a custom Demand Side Platform (DSP) and Data Management Platform (DMP) tailored for highly specific, in-market audiences within the automotive dealer, legal, and diverse B2B/B2C verticals.
• Engineered advanced programmatic bidding strategies that analyze the entire customer buying journey, enabling real-time optimization of campaign engagement and outcomes for each client vertical.
• Leveraged granular audience insights to significantly enhance targeting, resulting in measurable increases in campaign ROI and consumer engagement rates.
• Collaborate with product, data, and client teams to continually refine algorithms and drive innovation in the ad tech stack.
• Pioneered analytics-driven solutions to empower dealers, law firms, and service providers with actionable intelligence across all digital touchpoints.
Chief Digital Officer (CDO)
07.2012 - Present
Executive responsible for managing and executing digital marketing strategies for all clients
• Developed and Optimized AIM’s DDT (Data Driven Targeting) product. Creating AIM’s fastest revenue producing product.
• Created AIM’s leading edge intent based marketing product, IDT, transforming how Intent data is used to target in-market auto consumers.
• Manage AIM’s Digital Marketing Operations; focused on improving the program’s performance by optimizing paid and organic marketing channels – including Google search ads, Facebook and other social media paid ads, CTV/OTT and other video channels, and all other programmatic ad buys.
• Guide and direct the entire digital marketing team to improve their overall effectiveness.
• Manage day-to-to activities for AIM’s market leading CarClicks program including optimization and budget tracking.
CarClicks Marketing
General Manager of CarClicks
01.2012 - present
Product visionary for CarClicks Marketing Platform.
CarClicks Marketing Platform powers our industry leading automotive dealer focused marketing products (The CarClicks Suite). CarClicks identifies in-market auto shoppers and drives the best consumers to a dealer’s website right to the vehicles most aligned with their shopping preferences.
MAX Digital
SVP of Product Management
03.2006 - 12.2010
Multimillion-dollar automotive inventory management software company, a startup in 2003.
Product Management Executive responsible for delivering a Software as a Service (SaaS) product to a customer base of over 1,500 customers, over 300% customer growth from 2006 to present.
Selected Accomplishments:
• Established the Product Management practice; included developing all processes and procedures, hiring the core team and managing the team’s success against KPIs.
• Created INCISENT Labs, a Research & Development team, to rapidly deliver fully functioning ALPHA and BETA products to market. One Beta Program was for a workflow-based expert system generating optimized online vehicle content supporting over 70 customers.
• Analyzed the competitive landscape and gathered market intelligence for sales and account management strengthening their competitive advantage and increasing retention to over 90%.
Education
New York University
MBA: Finance & IS
2000
Subtitle
Marketing Skills
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Contacts
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